When was the first Multiplex in the UK?
The Point, Milton Keynes, was the UK's first multiplex and opened in 1985.
What was cinema attendance like in this time?
Cinema attendance was relatively low during the 80s, and even in the late 60s and 70s.
What films were being played in the new Multiplexes (name and year)?
The Breakfast Club (1985)
Who's That Girl (1987)
Godzilla (1985)
How were these Multiplexes encouraging audiences to go to the cinema?
Newly converted multiplexes were big, spacious and had new screens which delivered films with a high quality compared to flea pits Multiplexes main audiences were teenagers as they are the most likely age group to go out and visit the cinema. They attracted them by many attractions such as fast food, free parking, and making the films look interesting.
Where are these Multiplexes built instead of the High Street and why?
They are usually built in out-of-town sites close to motorways that allowed plentiful space for surface car parking and offered fast food outlets/shops/other attractions for their target audience.
What had happened to audience leisure patterns that meant 'Flea pit' cinemas lost popularity?
VHS was introduced allowing people to watch films and rent them at home. People were reluctant to spending money due to recession, and preferred to stay at home to watch a movie.
What advantages did Multiplexes offer cinema audiences and film distributors over Fleapits?
Multiplex guarantees a larger audience due to more screens, with a higher sound and picture quality, whereas flea pits are run-down and have very little quality.
What reasons was cinema attendance low?
As technology is developing very quickly, people are finding ways of illegally downloading films online and watching them for free instead of having to pay high cinema ticket prices.
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